Indigenous brands, Maori business, Kaupapa Growth and innovation, collaborative pilot projects, culture connection and exchange, design enabled economic, culturally enriched.

 
 
 
 
 
 

Kaupapa: Philosophy and Intent
To achieve Te Ira Tangata (ultimate state of well-being) by:
Te whakatipuranga o te taiao - healing of the environment.
Te whakatinanatia i nga wawata Maori o te taiao - embodiment of Maori aspirations in the built environment.
Te puawaitanga o te taiao - manifestation of the Maori cultural landscape.
He oranga whenua, he oranga tangata - The health of the land is the health of the people.

Kaupapa: Philosophy and Intent
To achieve Te Ira Tangata (ultimate state of well-being) by:
Te whakatipuranga o te taiao - healing of the environment.
Te whakatinanatia i nga wawata Maori o te taiao - embodiment of Maori aspirations in the built environment.
Te puawaitanga o te taiao - manifestation of the Maori cultural landscape.
He oranga whenua, he oranga tangata - The health of the land is the health of the people.

Tikanga: Doing what is right

Central to the implementation of the Te Aranga kaupapa and strategy are the following core Maori values:

Kaitiaki

Our individual and collective custodial rights and responsibilities to protect and nurture our environment and living places.

Whakapapa

Recognition of our connections with one another and place, our connection with past and future.

Mana Whenua

Recognition of the innate rights and responsibilities accorded through whakapapa to those tangata whenua who hold mana over place through primacy of occupation and connection with whenua.

Ahi kaa roa

The importance of maintaining occupancy of, and connection with, whenua - as the puna (well-spring) of our identity, and recognition of the value and importance of those who ‘keep the home fires burning’.

Rangatiratanga

The rights of  Mana Whenua to shape and control their own destiny.

Manaakitia

The practicing of hospitality and reciprocity in our interactions with one another. According respect and extending friendship towards one another.

Tapu

Recognition of those things deemed to be sacred by tangata whenua  and the importance of their protection and observance.

Kanohi ki te kanohi, pakahiwi ki te pakahiwi - the value of working face to face and shoulder to shoulder.

 

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